Active Iron AI
Marketing Intelligence
We built Active Iron a custom marketing intelligence platform that consolidates 5 data sources into one real-time dashboard - powered by AI that reads live campaign data and tells the team exactly what to do next.
Consolidated Overview
Google Ads Performance
Google AdsMeta Ads - Awareness vs Conversion
MetaShopify Revenue
Email Performance
MailerLiteTraffic Sources
Auto-ClassifiedAI-Generated Insights
AIAll your marketing data, consolidated into one real-time view
High Impact Numbers
The metrics that matter most to Active Iron's marketing team, updated in real time.
The Challenge
Active Iron's marketing team was managing campaigns across Google Ads, Meta Ads, Shopify, Google Analytics, and MailerLite - but had no unified view of performance. Every reporting cycle meant logging into five platforms, exporting CSVs, and manually stitching together insights.
The result: reports were always a week behind, country-level segmentation didn't exist, and awareness vs. conversion metrics were muddled together. The team was flying blind on a daily basis.
They needed a single source of truth - a live dashboard that could ingest all their data, segment it by market, and use AI to surface the insights that actually matter.
The Solution
A custom-built marketing intelligence platform with five integrated views, AI-powered insights, and real-time data from every channel.
5 API Integrations
Google Analytics, Google Ads, Meta Ads, Shopify, and MailerLite - all feeding into one platform via secure edge functions.
Market Segmentation
One-click Ireland vs. UK filtering across every metric. See exactly how each market performs independently.
AI-Powered Analysis
AI models consume live campaign data and generate specific, actionable recommendations - not generic summaries.
Smart Traffic Analysis
Intelligent source/medium classification with AI traffic detection, duplicate merging, and clean attribution.
Always Live
No exports, no delays. Every metric updates in real time with flexible date range presets (7d, 14d, 30d, 90d).
Visual Proof
Data Architecture
Five platform APIs feed into a single, always-live dashboard. No exports. No delays. No guesswork.
Monthly Snapshot
Every key metric - from 22.8K website users to 186 Shopify orders to 57% email open rates - visible instantly.
The Results
Before vs. After
- ✗ Manual CSV exports from 5 platforms
- ✗ Reporting always a week behind
- ✗ No country-level segmentation
- ✗ Awareness and Conversion metrics muddled together
- ✗ No AI-powered analysis or recommendations
- ✗ Messy traffic source attribution
- ✓ One live dashboard, all platforms unified
- ✓ Real-time data, always current
- ✓ Instant Ireland vs. UK filtering
- ✓ Meta metrics split by campaign objective
- ✓ AI-generated insights and strategic recommendations
- ✓ Clean, intelligent traffic source classification
Built to Scale, Not to Break.
This isn't a static report or a one-off build. It's a living product - architected with secure backend functions, date-range filtering, and intelligent data processing that evolves with the business.
Secure Edge Functions
All API keys and credentials stored securely in cloud functions - never exposed to the browser.
Flexible Date Ranges
Custom date picker with presets (7d, 14d, 30d, 90d) - every section responds to the selected period instantly.
AI That Reads Your Data
Not generic summaries - AI models consume live campaign data and generate specific, actionable recommendations.
What the Dashboard Delivers
Every view is purpose-built for a specific decision the team needs to make.
Consolidated Overview
Cross-channel funnel from total users to sessions to orders to revenue. Includes GA4, Shopify, and ad spend in one view.
Google Ads Performance
CPC, CTR, conversions, ROAS - with campaign-level breakdown and AI-generated strategic recommendations.
Meta Ads (Split by Objective)
Awareness shows reach, impressions, thruplays. Conversions shows CPC, CTR, cost per conversion. Clean separation, clean decisions.
Shopify Revenue
Orders, revenue, AOV, top products - filterable by Ireland or UK. Visual trends over time with daily granularity.
Email Performance
MailerLite campaign metrics: open rates (57%+), CTR, subscriber counts, and individual campaign breakdowns.
Traffic Analysis
Intelligent source/medium classification - with AI traffic detection, duplicate merging, and clean attribution across all channels.
"We went from toggling between five platforms every morning to opening one dashboard. Everything we need is right there - live, segmented by market, and with AI telling us what to do next."