Scaling National Awareness
& Clinical Intake.
Helping a leading healthcare provider scale their intake by managing over €500k in annual ad spend with precision targeting and creative consistency.
The Impact
Consistent results at scale. We helped ADHD Now turn digital traffic into booked consultations efficiently.
Services
- Paid Search (PPC)
- Paid Social
- Influencer Marketing
- Web Management
Tech Stack
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- WordPress
Deliverables
- Creative Strategy
- A/B Testing Framework
- Weekly Reporting
- Print Assets
Timeline
- Ongoing Partnership
- (2+ Years)
The Challenge
ADHD Now needed a comprehensive digital partner to handle rapid national scaling without compromising on acquisition costs or brand perception.
In the healthcare space, trust is currency. Managing high-volume spend across multiple channels (Google, Facebook, Microsoft) requires more than just algorithmic optimization; it requires rigorous attention to brand safety and tone. They needed to ensure that while awareness grew, the brand was perceived correctly by the public.
Furthermore, the internal team was stretched thin. They required a partner who could handle the full spectrum of production-from digital assets to print supports-ensuring brand consistency across every single touchpoint, online and offline.
The Solution
Ecosystem Engineering
Marketing at this scale breaks without a blueprint. We engineered a cross-channel data architecture that synchronized Google, Meta, and Microsoft. This solution engineering gave ADHD Now total clarity on their growth levers, allowing us to manage €500k+ in spend with surgical precision.
Organic Strategy
Paid ads start the fire; organic keeps it burning. We managed ongoing social strategy to ensure paid traffic landed on pages that felt alive, authoritative, and helpful.
Influencer Management
Healthcare is personal. We brokered relationships with trusted Irish influencers to share authentic stories, significantly reducing CPAs by adding social proof to the funnel.
Website & CRO
Traffic is useless if it doesn't convert. We continuously supported the creation of new landing pages and the management of existing ones, running comprehensive A/B tests to improve the conversion rate from visitor to booked assessment.
Visual Proof
Data Synapse
We engineered a unified data layer where every click, view, and booking feeds back into the algorithm, making the ad spend smarter every day.
Breathe In...
Calm by Design
By removing visual clutter and introducing "Focus Modes" during the assessment, we increased session completion rates by 2.5x.
Authentic Voices
We managed relationships with 20+ creators, turning "ads" into relatable stories that drove trust and lowered CPA.
Data-Driven Design
We don't guess. We test. Continuous A/B testing of headlines, layouts, and CTAs uncovered the winning combinations that maximized ROI.
Performance Deep Dive
Patient Retention
We Engineer Clarity.
Then We Scale.
Our partners scale efficiently because they understand exactly what is happening. We provide the solution engineering and data transparency that turns marketing into a predictable science, not a gamble.
2x Weekly Strategy Calls
Consistent alignment on performance and upcoming campaigns.
Direct Line Comms
Real-time Slack/WhatsApp access. No "bad days" go unnoticed.
"Blackbird isn't just an agency; they are our growth partners. They scaled our intake nationally without letting our acquisition costs spiral. That stability allowed us to plan our business expansion with confidence."