Blackbird Marketing Switch to Labs
Marketing Intelligence Platform | Blackbird Marketing
Marketing Intelligence Platform

Every Channel.
One Dashboard.

A real-time, AI-powered command centre that unifies Google Ads, Meta Ads, GA4, Shopify, and email - so you stop switching tabs and start making decisions.

yourbrand.lovable.app
Consolidated Dashboard
Last 30 days · All Markets
IRE
UK
Sessions
22,847
↑ 12.4%
Revenue
€18,420
↑ 8.7%
Orders
186
↑ 15.2%
ROAS
3.2x
↑ 0.4x
Sessions by Channel
Organic
Paid
Direct
Email
Social
AI
Ad Spend Split
€5.8K Total Spend
Google Ads Performance
Last 30 days
Search
Shopping
Spend
€3,420
↑ 5.2%
Clicks
6,104
↑ 18.3%
CPC
€0.56
↓ 11.1%
Conv. Rate
3.8%
↑ 0.6%
Daily Spend & Conversions
- Spend - - Conv.
Meta Ads Performance
Last 30 days · All Markets
Awareness
Conversions
Spend
€2,380
↓ 3.1%
Reach
124K
↑ 22%
CTR
2.8%
↑ 0.4%
CPA
€14.20
↓ 18%
Campaign Performance
Prospecting - Broad3.1x ROAS
Retargeting - Cart5.8x ROAS
Brand Awareness-
Shopify Revenue
Last 30 days · Ireland
Live
Revenue
€18,420
↑ 8.7%
Orders
186
↑ 15.2%
AOV
€99
↓ 5.7%
Conv Rate
2.4%
↑ 0.3%
Top Products
Iron Supplement 30s€6,840
Pregnancy Pack€4,210
Kids Liquid Iron€3,620
Bundle Pack (3x)€2,480
Subscription Monthly€1,270
Email Performance
Last 30 days · All campaigns
Avg Open Rate
57.3%
↑ 4.1%
Avg Click Rate
8.2%
↑ 1.8%
Subscribers
12,450
↑ 340
Recent Campaigns
Spring Sale Promo12.3% CTR
New Product Launch9.1% CTR
Monthly Newsletter4.2% CTR
Re-engagement Flow6.7% CTR
Traffic Analysis
Auto-classified sources
Total Sessions
22,847
Unique Sources
38
AI Traffic
1,142
↑ 180%
Channel Breakdown
Organic Search9,42041.2%
Paid Search4,83221.2%
Paid Social3,62015.8%
Direct2,69111.8%
AI (ChatGPT, Perplexity)1,1425.0%
AI-Powered Insights
Auto-generated analysis
AI Active
🎯
Google Ads Efficiency Improving
CPC dropped 11.1% while conversion rate increased. Consider reallocating budget from broad match to top-performing exact match keywords.
📊
Meta Creative Winner Identified
Image B outperforms video and carousel with 3.4% CTR. Scale this creative across all campaigns for potential 20% reach improvement.
📈
Email Attribution Opportunity
Spring Sale Promo had 12.3% click rate - 3x above average. Recommend A/B testing similar urgency-driven subject lines.
🔮
AI Traffic Growing
5% of traffic now comes from AI sources. Monitor this channel - it's up 180% month-over-month.

All your marketing data in one place

5+
Platforms Unified
Real-Time
Data Refresh
AI
Powered Insights
0
Spreadsheets Needed
The Problem

Your Data Lives in 5 Different Tabs.
Your Decisions Suffer.

Every morning you open Google Ads, then Meta, then Shopify, then GA4, then your email platform. By the time you've compared them, you've lost an hour - and the numbers still don't match.

Fragmented Platforms

Facebook says 50 conversions. Google says 30. Shopify shows 42 orders. Which number is right? None of them agree.

Reporting Takes Hours

Exporting CSVs, pasting into spreadsheets, formatting charts. By the time the report is ready, the data is stale.

No Strategic Layer

Dashboards show you what happened. They never tell you what to do next. You still need a human to interpret the numbers.

The Platform

One URL. Every Metric. Always Live.

A custom-built web app that pulls real-time data from all your marketing platforms via secure API integrations.

CORE

Unified Command Centre

Every metric from Google Ads, Meta Ads, GA4, Shopify, and your email platform - unified in one real-time view. No more tab-switching. No more stale exports.

AI-Powered Insights

AI analyses your live data and generates specific, actionable recommendations - not generic summaries.

Multi-Market Filtering

Every data view supports country-level filtering. Compare Ireland vs. UK vs. combined - at the click of a button.

Intelligent Traffic Classification

Raw GA4 data is auto-cleaned, relabelled, and grouped. AI traffic from ChatGPT and Perplexity is detected and tracked.

Objective-Based Splits

Meta Ads are split by campaign objective - Awareness vs. Conversions - so CPC and CTR are only shown where they're meaningful.

How It Works

From first call to live dashboard in under 4 weeks.

01

Discovery

We audit your existing platforms, data flows, and reporting needs. We map every data source and identify gaps.

02

Integration

We build secure API connections to each platform - Google Ads, Meta, GA4, Shopify, email - via encrypted backend functions.

03

Build

We design and develop your custom dashboard - tailored to your KPIs, your markets, and how your team actually makes decisions.

04

Launch & Evolve

Your dashboard goes live. We monitor, iterate, and add features as your marketing stack and business grow.

Enterprise-Grade Stack

Built to Scale, Not to Break.

Not a Looker Studio template. Not a Notion embed. A real web application with secure backend functions, date-range filtering, and intelligent data processing.

Secure Edge Functions

All API keys stored in encrypted cloud functions - never exposed to the browser.

Flexible Date Ranges

Custom date picker with presets (7d, 14d, 30d, 90d) - every section responds instantly.

AI That Reads Your Data

AI models consume live campaign data and generate specific, actionable recommendations.

Tech Stack
React + TypeScriptFrontend
Tailwind CSS + shadcn/uiUI
Cloud Edge FunctionsBackend
RechartsCharting
React QueryData Layer
9+ Edge FunctionsAPI Layer

Connects to Your Entire Stack

We integrate with every major marketing and commerce platform. If it has an API, we can connect it.

Google Analytics
Google Ads
Meta Ads
Shopify
MailerLite
Any API

See It in Action

We built this exact platform for Active Iron - a health & wellness DTC brand operating across Ireland and the UK.

AI
Active Iron
Health & Wellness · DTC eCommerce
"We went from toggling between five platforms every morning to opening one dashboard. Everything we need is right there - live, segmented by market, and with AI telling us what to do next."
5
Platforms Unified
2
Markets (IRE & UK)
7
Dashboard Views
Read Full Case Study
Real-time data from 5 APIs
Country-level market filtering
AI-generated strategic insights
AI traffic source detection
Campaign objective splitting
9 secure edge functions

Partnership Spotlights

Beyond Dashboards: Embedded Partnerships

The platform is one part of the system. We also shape reporting cadence, team decisions, and growth experiments with client stakeholders.

Browse Resource Hub

Active Iron

Live Intelligence Build

We engineered a live command center for daily decisions, blending multi-source performance data, country splits, and AI strategy prompts.

5

APIs Unified

2

Markets Segmented

9

Edge Functions

Ferry Solicitors

Revenue Intelligence Ops

We translated marketing activity into finance-facing reporting so leadership could scale with confidence rather than channel-level guesswork.

20x

ROI Trajectory

EUR 1M

ARR Impact

3

Departments Scaled

Common Questions

How is this different from Looker Studio or Google Data Studio?

Looker Studio is a templated reporting tool. This is a custom web application with AI analysis, intelligent data classification, and a purpose-built UI designed for decision-making - not just reporting.

What platforms can you connect to?

Google Analytics 4, Google Ads, Meta Ads, Shopify, MailerLite, Klaviyo, HubSpot, Stripe, TikTok Ads, and more. If the platform has an API, we can integrate it.

How long does it take to build?

Most dashboards go live within 2–4 weeks from kickoff. The timeline depends on the number of integrations and complexity of your reporting needs.

Is there an ongoing cost?

There's a one-time build fee and a small monthly hosting/maintenance fee. You own everything - the code, the data connections, the dashboard itself. No vendor lock-in.

Is my data secure?

Absolutely. All API credentials are stored in encrypted server-side edge functions - never exposed to the browser. Data flows directly from the platform APIs to your dashboard. We don't store your marketing data in any database.

What if we stop working together?

You keep everything. The dashboard, the code, the API connections - it's all yours. We hand over full access and documentation. Nothing breaks if we part ways.

Stop switching tabs.

Get a marketing intelligence platform built for how your team actually works.

Request a Demo

© 2025 Blackbird Marketing. All rights reserved.