Stabilizing Complexity.
Accelerating at Scale.
How we stepped in to manage 50+ campaigns overnight for Ireland's largest waste platform, scaled spend to €40k/mo, and rebuilt their 150-page site in 8 weeks.
The Impact
A seamless transition during a major corporate restructure. We maintained growth while completely replatforming the business.
Roles
- Full Marketing Takeover
- Technical Lead (Web)
- CRO & Analytics
Tech Stack
- Google & Meta Ads
- Salesforce Integration
- AI Dev Tools
- Custom CMS
Scale
- 50+ Active Campaigns
- 150+ Website Pages
- National Coverage
Timeline
- Initial: May 2024
- Takeover: Dec 2024
- Ongoing: Present
The Challenge
In December 2024, Kollect underwent a major restructuring, removing their internal marketing team. Overnight, the responsibility for their entire digital presence fell to us.
The stakes were incredibly high. We inherited a massive ad account with over 50+ active campaigns and a budget ranging from €20k-35k/month. There was no room for a "learning phase"—we had to maintain performance immediately.
To add to the complexity, in August 2025, the company initiated a critical migration to Salesforce. This required a complete rebuild of their 150-page website. We had to execute this massive technical project while simultaneously scaling ad spend to €40k/month, ensuring the business kept growing during the transition.
The Solution
AI-Accelerated Execution
Building a 150-page website usually takes 6 months. We did it in under 8 weeks. By leveraging AI for code generation and content structure, we achieved unprecedented development velocity without sacrificing quality. This is solution engineering at its fastest.
Complexity Mgmt
Taking over 50+ campaigns isn't just about keeping the lights on. We audited, stabilized, and then scaled the account to €40k/month within 6 months of the takeover.
Salesforce Migration
We ensured the new website integrated seamlessly with Salesforce, creating a unified data pipeline from ad click to customer contract.
Ongoing Optimization
The launch was just the beginning. We continue to optimize the site for conversions and search engines, ensuring that the heavy ad spend is supported by an organic foundation that keeps CAC sustainable.
Visual Proof
Stabilizing Complexity
We didn't just inherit an ad account; we inherited a business engine. We kept 50+ campaigns performing while scaling spend by 100%.
150 Pages in 8 Weeks
We leveraged AI to speed up development, building a massive, SEO-optimized site in record time to meet the Salesforce migration deadline.
Performance Deep Dive
Scaling Ad Spend
More Than An Agency.
We Are The Team.
When Kollect removed their internal team, they didn't just need ads; they needed leadership. We track progress with such granularity that we act as their internal marketing department, enabling them to scale confidently without the overhead.
Transparent Tracking
We provide the "Core Understanding" of metrics that allows for efficient scaling.
Tech-First Approach
From AI dev to Salesforce logic, we handle the tech so they can handle the waste.
"We needed a team that could move at the speed of our restructuring. Blackbird stabilized a chaotic transition and rebuilt our entire digital infrastructure in weeks, not months."